What is the strategy of Differentiation?
Creating a unique product/service that stands out from any other product/service offered in the market.
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What is the strategy of Differentiation?
Creating a unique product/service that stands out from any other product/service offered in the market. Directing its forces to differentiate and meet the needs of a specific audience, focusing on a smaller market with specificities, through customization, meeting the needs of a specific target audience with superior value to the competition. Consists of the company focusing on cost reduction through economies of scale and learning curves.
A estratégia de diferenciação é criar um produto/serviço único que se destaque de qualquer outro produto/serviço oferecido no mercado. Essa estratégia busca agregar valor ao produto/serviço, tornando-o mais atraente para o consumidor e, consequentemente, aumentando sua competitividade no mercado.
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