What is the purpose of the methodology described in the text? Identify and analyze critical incidents in the Brazilian retail sector. Develop a mo...
What is the purpose of the methodology described in the text?
Identify and analyze critical incidents in the Brazilian retail sector.
Develop a model for customer service recovery strategies.
Evaluate the impact of customer service recovery strategies on customer satisfaction and retention.
Generalize the results to other contexts and services.
Identify and analyze critical incidents in the Brazilian retail sector.
Develop a model for customer service recovery strategies.
Evaluate the impact of customer service recovery strategies on customer satisfaction and retention.
Generalize the results to other contexts and services.
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The purpose of the methodology described in the text is to identify and analyze critical incidents in the Brazilian retail sector, develop a model for customer service recovery strategies, evaluate the impact of these strategies on customer satisfaction and retention, and generalize the results to other contexts and services.
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