With the increase in hybrid offers, which are composed of tangible and intangible goods, companies worldwide have become primarily service companie...

With the increase in hybrid offers, which are composed of tangible and intangible goods, companies worldwide have become primarily service companies. With this effervescence, a theory essential to understanding this dynamic arises, the Dominant Logic of Service. About this theory, analyze the following statements.
I. For the authors of this theory, physical products are essential for the realization of the service.
II. The role of the company in this theory is to propose value so that the customer evaluates the real value of a good or service.
III. The service-centered view advocates interaction with the consumer from a relational point of view.
IV. The company must listen to the customer at the moment of value creation to avoid future adjustments.
V. For the service to bring differentiation in the competitive position, it needs to integrate specialized skills and knowledge.
Now, select the alternative that contains the correct statement(s).


a) Only statements I, IV, and V are correct.
b) Only statements I and II are correct.
c) Only statements III and V are correct.
d) Only statements II, III, and V are correct.
e) Only statements II, III, and IV are correct.