What is green marketing? I- Green marketing is a strategy that seeks to differentiate a company or brand and its solutions with a position of ecol...
What is green marketing?
I- Green marketing is a strategy that seeks to differentiate a company or brand and its solutions with a position of ecological awareness.
II- The eco-friendly posture assumed in communications links a brand's image to the idea of sustainability and environmentally conscious company.
III- Marketing actions seek to show this audience more connected to ecological issues that the company is concerned with adopting a sustainable position throughout its production chain and also in product and service innovation.
a) Only I is correct.
b) Only II is correct.
c) Only III is correct.
d) I, II, and III are correct.
I- Green marketing is a strategy that seeks to differentiate a company or brand and its solutions with a position of ecological awareness.
II- The eco-friendly posture assumed in communications links a brand's image to the idea of sustainability and environmentally conscious company.
III- Marketing actions seek to show this audience more connected to ecological issues that the company is concerned with adopting a sustainable position throughout its production chain and also in product and service innovation.
a) Only I is correct.
b) Only II is correct.
c) Only III is correct.
d) I, II, and III are correct.
Essa pergunta também está no material:
💡 1 Resposta
Ed 
A resposta correta é a alternativa d) I, II e III estão corretas. Green marketing é uma estratégia que busca diferenciar uma empresa ou marca e suas soluções com uma posição de consciência ecológica. A postura ecologicamente correta assumida nas comunicações vincula a imagem da marca à ideia de sustentabilidade e empresa consciente do meio ambiente. As ações de marketing buscam mostrar a esse público mais conectado às questões ecológicas que a empresa está preocupada em adotar uma posição sustentável em toda a sua cadeia produtiva e também na inovação de produtos e serviços.
✏️ Responder
Para escrever sua resposta aqui, entre ou crie uma conta
Outros materiais
Perguntas relacionadas
Materiais relacionados
27 pág.
Compartilhar