Assuming that in the era of production the focus was on the amount of products the company had in stock; in the marketing era the focus was on prom...

Assuming that in the era of production the focus was on the amount of products the company had in stock; in the marketing era the focus was on promoting the benefits and attributes of the products. In the relationship marketing era, companies were concerned with creating lasting relationships with their customers. Therefore, the correct alternative is Content Marketing, because more than just selling and relating to their customers, companies are concerned with generating content and interaction between the brand and customers. Which statement is correct?


The company's action is related to the concept of Relationship Marketing.
The company's action is associated with the concept of the Production Era.
The company's action is associated with the concept of Content Marketing.