Al Ries, who first dealt with positioning, explains that positioning is the space, the position that the brand occupies in the consumer's mind. Thu...

Al Ries, who first dealt with positioning, explains that positioning is the space, the position that the brand occupies in the consumer's mind. Thus, developing a positioning represents creating the offer and the image of the company in such a way that it can find a totally different place in the target audience's head. Choose the alternative that does not match the concept of positioning.


a. Attribute positioning: based on physical characteristics of the product or benefits offered by it, such as quality, durability, safety, flavor, and well-being.
b. Benefit positioning: additional benefits or benefits that are not offered by the competition.
c. Use or application positioning: the company offers less ease of use of the product or slowness to solve service-related issues.
d. User positioning: the company offers the best solution for a certain group of users.
e. Price or quality positioning: the company can convey greater value for the customer's money.