Which of the following statements is true about customer information? Customer information is an asset that, due to the development of information...
Customer information is an asset that, due to the development of information technology, has been losing value in new scenarios.
It is possible to define the best strategic plans to approach the competitive market.
Customers can reciprocate by buying products from the company.
A loyalty relationship can be established between the customer and the company.
Companies can differentiate themselves in the context of new scenarios present in the competitive environment.
a) Only statement 1 is correct.
b) Only statements 2, 3, and 4 are correct.
c) Only statements 1, 4, and 5 are correct.
d) Only statements 2, 3, and 5 are correct.
e) All statements are correct.
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Ed 
The correct alternative is "c) Only statements 1, 4, and 5 are correct." Explanation: - Statement 1 is true because customer information is an asset that has been gaining value due to the development of information technology, not losing value. - Statement 2 is false because it is not possible to define the best strategic plans to approach the competitive market based solely on customer information. - Statement 3 is also false because customers can reciprocate by buying products from the company, but it is not a statement about customer information. - Statement 4 is true because a loyalty relationship can be established between the customer and the company based on customer information. - Statement 5 is true because companies can differentiate themselves in the context of new scenarios present in the competitive environment based on customer information.
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