Which of the following statements is true about marketing databases? It is a short-term method focused on the customer and deeply based on informa...

The correct alternative is d) Only statements 4, 5, and 6 are correct. Explanation: - Statement 1 is incorrect because marketing databases are not a short-term method, but a long-term strategy. - Statement 2 is correct because marketing databases allow companies to offer what customers want, creating value for them. - Statement 3 is correct because the use of databases allows companies to have data about their market, sales trends, competition, and so on. - Statement 4 is correct because database marketing is the integration of technology and processes to capture, store, and use relevant information about customers, enriching the relationship and boosting sales. - Statement 5 is correct because the ability to use this resource to generate value makes database marketing a truly strategic item for every business. - Statement 6 is correct because marketing databases provide important information for decision making. - Statement 7 is incorrect because Data Warehouse (DW), OLAP queries, and Data Mining processes are not mentioned in the text.