projecto-ingles- JORGE OIELE

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JORGE ALBERTO OIELE 
 
 
 
 
 
BUSINESS PLAN FOR IMPLEMENTATION AND SALE OF BREAD IN 
MUXARA/PEMBA NEIGHBORHOOD 
 
 
 
 
 
 
 
 
 
 
 
Pemba, March 2024
 
1. Introduction 
Historically, the breadmaking industry is one of the sectors that offers greater acceptability in the 
market due to its high level of demand, as it is possible to see that bread is the most consumed 
product internally and externally, thus offering great financial profitability for its customers. 
producers, this fact has sparked interest among several investors in investing in this area of wealth 
production. And driven by this incessant search for financial stability, they end up forgetting the 
most essential thing, serving the consumer with a quality product and the necessary quantity. 
Therefore, these are the reasons that generate this project, with the main focus being to respond to 
the same reasons that led it to be created. 
Oiele Bakery is located in the city of Pemba , Muxara neighborhood . 
The aim of Bakery Pão de Oiele is to satisfy the needs of the market by offering quality bread, 
cakes and biscuits at affordable prices to the entire community. Its production line aims to make 
wood-fired bread and milk bread. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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1 Contextualization 
It is a very developed and well-known project in Pemba , due to the affordable prices it has 
presented on the market and the high level of demand and consumption, it has seen the difficulties 
of other bakeries in distributing or allocating sales points in the most remote areas. of the cities, in 
this we saw an opportunity as people love wood-fired bread, milk bread, cakes and biscuits as part 
of their meals, or even for snacking, at any time and it diversifies the diet of the population of 
Pemba . 
1. Presentation of the problem 
In Pemba, bakeries are located in the city area, which makes their work difficult when supplying 
bread to the different neighborhoods of the city, which results in the long distances traveled by the 
population to acquire bread. It is important to state that existing bakeries sometimes supply poor 
quality bread due to the high demand for this good, that is, existing bakeries are unable to fully 
meet the demand for bread, which forces them to produce a lot of bread, but without the necessary 
quality, therefore, it is in this context that the need to reinforce this area arises by creating a bakery 
in the Muxara neighborhood, with a view to minimizing the problems that residents face. 
2. Justification 
The justification for this initiative lies in the fact that this project addresses priority aspects for 
Sustainable Development. The project aims to support commerce and business development, 
through on-site production and distribution of bread to the different neighborhoods of Pemba, thus 
being able to make a significant contribution to reducing the consumption of bread in unpleasant 
conditions and bringing it closer to the citizen. 
 
 
 
 
 
 
 
 
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1. Vision 
Establish the bakery and provide bread with recognizable quality, contributing significantly to 
the economic development of the Pemba district with job creation. 
2. Mission 
Produce and supply quality bread to the domestic and foreign markets and train bakers 
regarding self-management. 
Values 
The values we defend are our beliefs to be successful in the mission we propose: 
-Ethical commitment; 
-Focused on ecology, respect for human beings, the environment and well-being; 
-Safety in the work environment; 
-Personal and professional development; 
-Excellence with simplicity, Partnership, dedication, awareness, education; 
-Quality and efficiency; 
-Integrity, transparency and honesty; 
- Credibility, commitment, Planning and Responsibility. 
Bread of Oiele Bakery Logo 
 
 
 
 
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Characterization of the Enterprise 
2.1 Business description 
The present business will be called Bakery Pão de Oiele, which will produce and sell food 
products, such as wood-fired bread, milk bread, cakes and biscuits to taste . The business will 
provide efficient and effective production and sales related to sustainable development in the city 
of Pemba, caring for and protecting the environment. 
In terms of investments, Padaria Pão de Oiele will invest 80,000 Mts that will be used for 
company registration, project implementation and initial stock for any unforeseen events. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Company description 
Name: Oiele Bread Bakery 
Address: Bairro Muxara 
Activities: Production and sale of bread ( wood-fired bread, milk bread, cakes and biscuits to 
taste) 
City and Country: Pemba-Mozambique 
Email: paodeoiele.padaria@gmail.com 
Contact : 849238049 
Company founded: January 5, 2024 
Slogan: ''Family bread for the family'' 
 
 
 
 
 
 
 
 
mailto:paodeoiele.padaria@gmail.com
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Objectives 
2.1.General Objective 
 Creation of a bakery in the Muxara neighborhood. 
2.2.Specific objectives 
 Execute planning directing it towards the exploration of market opportunities that 
represent a potential increase in income and job creation for the population of 
Muxara; It is 
 Create a spirit of integration between bread producers and consumers, making them 
less vulnerable and increasing their decision-making power to demand 
improvements in the bread consumed. 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Place of implementation and its description 
The Pão de Oiele bakery is located in the Muxara neighborhood, road N 1. 
Target market 
The target market for Padaria Pão de Oiele is individuals of all genders (male and female). 
Bakery Pão de Oiele is aimed at hotels, restaurants and bars, as they buy these products in bulk for 
their establishment and also at informal traders and individual consumers. 
2.5 Market needs 
Pão de Oiele Bakery will be available to the general consumer and its aim is to offer a quality 
product and good customer service. 
bread production market is not restricted to a single province, and is a well-known activity, Padaria 
Pão de Oiele intends to develop strategies to improve its products and expand its business. Our 
project aims to reach more than 300 families in the city of Pemba. 
2.6 Strategies 
In terms of strategies, Bakery Pão de Oiele will use the upstream vertical integration strategy , 
intensive market penetration strategy and related diversification strategy . 
 Upstream vertical integration strategy, it will carry out the supply of wood-fired bread, 
milk bread, cakes and biscuits to the various markets. 
 Intensive market penetration strategy: increase in the market share of the current 
product/service which will be the sale of food products in the current market. 
. 
Goals and indicators 
Goals Indicators 
Start of bakery activities Income increase, job creation 
Respond to target audience demands Provide product with the necessary quality at 
reduced costs 
Supply locally and cover other parts of the city Attract financial capital investment in the 
bakery 
Earn profits from the operation of the 
processor 
Reduce the level of poverty in the region 
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3. Analysis of the business environment 
Internal environment: SWOT Analysis 
The forces of change in the internal environment are : 
The SWOT analysis describes the main strengths, weaknesses, opportunities and threats of Padaria 
Pão de Anjo: 
I) Forces 
 It is a local product; 
 Own resources (own establishment and 
transport to collect the resources 
necessary for the activity such as wheat 
flour, among others and deliver our 
products to our customers); 
 Home delivery 
 Adequate equipment and facilities; 
 Affordable prices; 
 The only bakery in the neighborhood 
 Hot bread all the time 
. 
II) Franchises: 
 Lack of experience in the market; 
 Lack of experiencedmarketers; 
III. Opportunities: 
 Expand the product; 
 Economic growth; 
 Production technology available. 
 
IV. Threats: 
 Emergence of competitors providing the 
same services; 
 Search for substitute products; 
 Increase in inflation and interest rates as 
this may change the prices of all 
products and services consumed by our 
company; 
 Introduction of new and improved 
services from competitors; 
 Increased rivalry between firms; 
 New technologies; 
 
 
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Earning power of customers 
Aquaculture will have a wide audience and people will be able to make their payments 
electronically. 
Rivalry between competitors 
Rivalry with our competitors will be peaceful so as not to affect customers and the parish. 
 
4. Project identification (design) 
This is a priority investment for the baking industry, which consists of creating a bakery in the 
Muxara neighborhood, as it is a neighborhood that faces major problems when it comes to 
acquiring this precious commodity, bread. 
Vocation 
5. Beneficiaries 
 
5.1.Direct beneficiaries 
As direct beneficiaries of this project we will have the bakery and other bread producers in Pemba. 
5.2.Indirect beneficiaries 
Residents of that neighborhood and Pemba in general will benefit indirectly from this project. 
 
 
 
 
 
 
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6. Activity schedule 
Activities M J J A s O N D J F 
Hiring technical 
personnel. 
 
Purchase of 
construction 
material. 
 
Beginning of 
works and 
completion. 
 
Purchase of 
equipment for the 
equipment and its 
assembly. 
 
Ionic of bakery 
activities 
 
 
7. Human Resources 
To carry out the rehabilitation of the bakery we will have Human Resources, 2 bricklayers, 1 
painter, 1 electrician, 1 locksmith and 1 carpenter. 
8. Personnel cost 
Description Unit Value (MT) Total Value (MT) 
Bricklayers 5000.00×2 10,000 
Painters 2000 2000 
Electrician 2000 2000 
Locksmith 2000 2000 
Carpenter 2000 2000 
Total 18,000 18,000 
 
9. Material resources 
The material that will be used to renovate the bakery is as follows: 
 Construction material (cement, blocks, paint, brush, shovels, wheelbarrow, irons, lamps, 
doors, locks, hoops, kneader, sand, stones); 
 Equipment for production area and warehouse 
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10. Material cost 
Description Value (MT) 
Construction material 25,000 
Production area and warehouse equipment 35,000 
Amount 60,000 
 
11. Hired personnel 
As this is a bakery that is still in its initial phase, the bakery will have a baker and an assistant 
due to the scarcity of financial resources for their remuneration, as the distribution or sale of the 
bread itself is due to the same factor in the first phase. It will only be sold on the bakery premises. 
Because the budgeted amount of 5000 MT will only be enough to purchase the raw materials and 
remuneration, subdivided into 1500 MT for the baker and 1000 MT for the assistant and 
salesperson. Which means that the remaining 1500 MT are used to purchase raw materials and 
firewood for the oven. 
In this context, the bakery will only be able to produce 250 loaves of bread per day, which 
means that when the bread is sold in its entirety we will have 1,250 MT per day at the cash register, 
but it is important to warn that this number could rise over the days since when the bread will be 
sold, the amount collected will be used to boost the bakery's production capacity, therefore creating 
the conditions for good production by the end of the first month, supporting the start of activities, 
the bakery will have an estimated value of 37,500 MT in reserve, taking the amount used to carry 
out current expenses. Therefore, we will have more than enough conditions to expand the facilities 
and increasingly supply bread in perfect condition. 
 
 
 
 
 
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12. Total project budget 
The project to establish the bakery in the Muxara neighborhood is budgeted at 80,000 meticais. 
13. Expected results 
 With the establishment of a bakery of this nature in the region, the level of consumption of 
poor quality bread and the waste of time searching for bread will be reduced; 
 The bakery will provide employment opportunities for disadvantaged groups;