AVA2 - INOVAÇÃO TECNOLOGICA x TRANSFERÊNCIA DE TECNOLOGIA

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UNIVERSIDADE VEIGA DE ALMEIDA 
GRADUAÇÃO EAD EM ENGENHARIA DE PRODUÇÃO 
 
 
 
 
 
 
 
GABRIEL DE SOUZA RODRIGUES LEITE BARTRAS 
 
 
 
 
 
CONTEÚDO: 
INOVAÇÃO TECNOLOGICA x TRANSFERÊNCIA DE TECNOLOGIA 
 
 
 
 
 
Rio de Janeiro – RJ 
2020 
GABRIEL DE SOUZA RODRIGUES LEITE BARTRAS 
 
 
 
 
 
 
CONTEÚDO: 
INOVAÇÃO TECNOLOGICA x TRANSFERÊNCIA DE TECNOLOGIA 
 
 
 
 
 
Apresentação das resoluções dos exercícios 
propostos para avaliação 2 (AVA2) da disciplina: 
Gestão da tecnologia. Turma: (IL30814). 
 
 
 
 
 
 
 ORIENTADOR(A): ROGÉRIO BAILLY 
 
 
 
 
Rio de Janeiro – RJ 
 2020 
https://uva.instructure.com/courses/16408/users/71821
SÚMARIO 
1. Problema proposto....................................................................................................... 
2. Procedimentos para elaboração do TD........................................................................ 
3. Elaboração.................................................................................................................... 
4. Bibliografia.................................................................................................................... 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1. PROBLEMA PROPOSTO 
 A seguir apresentamos o trabalho da disciplina gestão de tecnologia. Ele destina-se 
ao exercício do planejamento estratégico e inovador para um projeto de transferência 
de tecnologia. Esta tarefa permitirá a você aplicar os conhecimentos que adquiriu ao 
longo da disciplina na atividade projetual. 
 A gestão não pode estar focada simplesmente na eficiência, mas sempre se 
reinventando em todo tempo, oferecendo mais liberdade criativa aos funcionários e 
incentivá – los a novos desafios. Existem organizações mais eficientes que outras. 
Neste sentido, os produtos tecnológicos atuam como canais de transmissão para uma 
mensagem que é codificada em sua configuração e será depreendida através de seu 
uso, sua aparência e inserção social. No papel de gerador desta mensagem cabe ao 
inovador fazer escolhas conscientes que possibilitem que o propósito comunicacional 
do projeto seja atingindo com sucesso. A transferência tecnológica fornece um suporte 
que pode ser bastante útil para resolver as questões comunicacionais envolvidas no 
processo de geração do sentido do produto. Agora chegou o momento de você 
exercitar sua aplicação na prática. 
 Vamos trabalhar com uma situação hipotética: você foi contratado por uma 
empresa para desenvolver um novo produto de tecnologia para um público específico. 
Este produto pode ser de qualquer natureza, um software, um hardware, um 
aplicativo, um personagem que servirá de mascote para uma marca, qualquer coisa. O 
nicho de público é bastante peculiar e, como estamos lidando com um contexto fictício 
você mesmo poderá defini-lo. Agora você deverá apresentar ao cliente a estratégia 
que irá ser adotada para gerar alternativas para o produto. Você ainda não 
desenvolveu nenhuma alternativa até esta fase, deste modo só irá expor ao cliente a 
etapa inicial do processo. 
 
2. PROCEDIMENTOS PARA ELABORAÇÃO DO TD 
 O trabalho envolverá as seguintes etapas: 
 
2.1. A definição do cenário fictício do projeto 
 Nesta etapa você irá descrever toda a situação envolvida em seu empreendimento 
hipotético. Definir: 
a) Quem é o cliente. 
b) Que produto ele encomendou. 
c) Qual é o público. 
d) Quais são os objetivos do projeto. 
Observação: A descrição do público deverá ser bastante específica e não poderá 
abarcar apenas os critérios idade, gênero e classe social. É importante descrever quais 
são as características que este público tem em comum. Exemplos: 
• Jovens veganos, das classes A e B, de ambos os gêneros, moradores da zona 
sul do Rio de Janeiro, na faixa etária dos 20 anos. 
• Senhoras idosas, solitárias, moradoras da Tijuca e adjacências que são 
muito interessadas em lazer cultural e encontram-se desejosas por fazer 
novos amigos. 
• Mães jovens, da classe c, moradoras de bairros de periferia que são muito 
atarefadas e desejam se aprimorar profissionalmente. 
• Homens na faixa etária dos 35 aos 45 anos, amantes do fisiculturismo, 
moradores da zona oeste da cidade. 
2.2. Construção do personagem 
Nesta etapa você deverá elaborar o conceito do produto. Identificando quais valores - 
emocionais, sociais, culturais e tantos outros – que ele deve transmitir para apreender 
os interesses daqueles aos quais ele se destina. Esta fase envolverá os seguintes 
procedimentos. 
a. Levantamento de dados sobre o público-alvo a partir de entrevistas e/ou 
aplicação de questionários com, no mínimo, 5 pessoas reais que se encaixem 
no perfil do público-alvo. O aluno deverá comprovar que realizou esta pesquisa 
de alguma forma (com fotos, registros de gravação, tabulação realizada por 
instrumentos online como o Google formulários etc.) 
b. Construção de persona baseada nos dados levantados na fase anterior. 
2.3. Descrição das diretrizes que irão orientar o projeto nos níveis sintático, 
semântico e pragmático. 
a. Definição do conceito: texto curto ou mesmo simples palavras chaves que 
resumem a mensagem que o produto quer transmitir. 
b. Diretrizes para sintaxe do produto: apresentação da voz visual do projeto. 
Cartela de cores, tipos de materiais, Formas, Texturas, Tipografias (se o projeto 
demandar) etc. que poderão ser utilizados na elaboração do produto. 
c. Diretrizes para semântica do produto. Apresentação das associações com as 
classes sígnicas. Possíveis referências icônicas, indiciais ou simbólicas que a 
configuração do produto poderá fazer ao conceito proposto. 
d. Diretrizes referentes ao nível pragmático produto. Funções práticas que o 
produto poderá atender. 
Observação: O trabalho deverá ser elaborado no formato de apresentação de slides, 
em arquivo PowerPoint. No último slide, inclua a comprovação das entrevistas 
realizadas. 
 
3. ELABORAÇÃO4. REFERÊNCIA BIBLIOGRAFICA 
https://temporalcerebral.com.br/artigo-6-por-que-o-vermelho-e-a-cor-do-amor/ 
 
https://www.personare.com.br/significado-da-cor-vermelho-m5107 
 
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MgYIABAWEB4yCggAEAgQDRAKEB4yCggAEAgQDRAKEB4yCAgAEAgQDRAeOgUIABCx
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