Kotler and Keller, in the classic Marketing Management, point out three qualities of advertising. What are they? Kotler and Keller point out three...

Kotler and Keller, in the classic Marketing Management, point out three qualities of advertising. What are they?

Kotler and Keller point out three qualities of advertising.
a) Universal, eclectic, easily assimilated.
b) Penetration, increased expressiveness, impersonality.
c) Impactful, dialogical, challenging.
d) Easily assimilated, impactful, lasting.